Mass hair colour brands are finally admitting their box colours simply don’t deliver on the promise to adequately cover gray. Now, they’re determined to woo boomers with new formulas they claim will solve this problem and match salon results.
But will they? We decided to get to the root of the matter by comparing L’Oreal’s new Excellence Age Perfect for Mature Hair with eSalon, an up-and-coming hair care company that claims to recreate salon style home hair colour by individually blending each bottle.
L’Oreal Excellence Age Perfect: 8 shades available, ranging from very light natural blonde to light soft golden brown. So, if you have grays, and your hair is anything other than light blonde to light brown, you’re out of luck.
eSalon Custom Colour: Formulated according to your personal hair details, like gray percentage, colouring history, and more. eSalon reviews your hair details and photos, mixes up your personal hair colour and conveniently delivers it your door. The company says it has shipped over 1.5 million unique hair colour applications to date. That’s a far cry from L’Oreal’s 8 shades.
Completing the Application Process
L’Oreal: No matter who you are, you apply the colour the same way: Whether you’re Sally or Sue, with fine or coarse hair, you first apply colour to your gray roots, and leave it on for 25 minutes, and then to your lengths for 5 minutes.
eSalon: Your salon doesn’t apply every client’s hair colour the same way, and neither does eSalon. Your instructions are as individualized as your colour, and explain precisely where to apply, and for how long. Jenny might use one shade for her roots and another for her lengths, while Joannna might apply one colour, but leave it on her roots and lengths for different amounts of time. Just as one colour won’t work for everyone, neither will one set of instructions.
Winner: eSalon, Hands Down!
Customized colour truly does make a difference. eSalon already has a number of high-profile mentions. Rachael Ray featured it on her show, InStyle Magazine named it “Best of the Web” and Total Beauty voted it “Best Hair Colour” 2 years in a row. Plus, it’s the only independent brand to win the award for “Best Home Hair Colour” from Allure.
Your eSalon kit even comes with a professional colouring brush, gloves, stain guard, stain remover, shampoo and conditioner – besides the guidance of expert colourists. eSalon has a special offer for new customers: Get your first custom colour kit for only £7* (a 50% savings!), with a satisfaction guarantee or your money back.
to give eSalon a try and get in on this special 50% off offer!
*plus £3.95 s&h