You’ve probably tried a beauty product containing argan oil sometime during the last couple of years, since it’s one of the trendiest ingredients for everything from eye cream to hair conditioner.
Chances are, however, that the product you bought wasn’t produced with the best argan oil available.
Argan oil comes from the nut of the argan tree, which is grown in a region of southwest Morocco called Arganeraie. Reportedly one of nature’s most remarkable oils, argan oil is naturally rich in Vitamin E and antioxidants and contains the highest concentration of essential fatty and linoleic acid. Among its benefits are fighting free radicals that cause cell damage; moisturizing and strengthening brittle and nails; adding lustre and bounce to hair, and making hands and feet feel soft and silky.
Although the vast majority of argan oil is mechanically-pressed, for economic reasons, this process creates high heat and intense pressure, which actually forces out some of the nut’s nutrients and vitamins and produces an “impure” oil. However, the products from a company called Argand’Or contain oil extracted through a time-consuming and difficult technique, called hand-pressing. This process also provides employment to the Moroccan Berber women who gently hand press each nut to get the highest-quality oil possible. About 60 percent of the families living in Arganeraie are dependent on argan oil production for their livelihood and main source of income. Their income allows them to send their children to school.
Want to experience the benefits of pure, hand-pressed and organic argan oil?
Visit www.argandorusa.com for more information.
You’ll thank us later!